You will no doubt have noticed the unorthodox packaging of this bottle. How could you not? A flat-sided bottle invokes all of the genuine confusion and awe of a Dali painting, while the glass stopper and frosted covering have all the charm and whimsy of a Pinterest post destined for social media stardom. And while I don't judge a bottle by its label, it would be foolish to assume that there isn't some sort of influential role that is played by packaging. Gerard Bru of Chateau Puech-Haut has figured out that while producing an iconically delicious product is important, standing out in an oversaturated market is worth a thought. Located in the small village of Saint-Drézery wedged between the Mediterranean sea and the Cévennes mountain range, the 184 hectares of vineyard sit in the renowned rosé area of Languedoc, France. The combination of Grenache and Cinsault is the most popular and the most important blend of the area as Grenache brings a spicy structured and red-fruit flavour, while Cinsault adds an aromatic lift. In this case, you might notice aromas like raspberry, strawberry cream, preserved lemon and even peach blossom. And yet, despite having all the tasting notes of a Ritz Carlton Parfait, it's fresh, round and dry.

Rosé, like every other wine, is diverse in style. The knee-jerk reaction of consumers that assume it will always be sweet comes from one of many specific winemaking styles, precisely one that saw a surge in popularity in the mid-nineties. (I'm looking at you, White Zinfandel). But the one thing you can put faith in is that dry rosé is rarely bound to a cooking style or spice combination, making it a great pairing option for BBQ potlucks and a gift for the casual acquaintance.